Marketing research - Lipton yellow tea Paper Example | Topics and Well Written Essays - 250 words

Marketing - Lipton yellow tea - Research Paper Example Through this, they saw the need of dividing the market into segments according to the different geographic location, behavior of customers and the demographic and Psychographic consumer trends (Kotler & Armstrong, 2011). The company has divided the market into different segments by geographic location where each segment is determined using the geographic location of the market. This is done by looking at the nation, region, parish, city, province, and neighborhood where the segment is located. The company has also divided the market by using demographic segmentation where it has determined the market groups using factors such as the age of the consumers, the gender, family life cycle and size, consumer’s income and other factors that touch on the demographic details (Kotler & Armstrong, 2011). The company has thus employed the use of multiple segmentation bases where the market has been divided into segments using various segmentation factors; by this, the company has identified smaller and better target groups (Kotler & Armstrong, 2011). Lipton yellow tea, as a company targets all individuals in working groups who have the ability and willingness to purchase their products. Working groups are potential consumers of Lipton Yellow tea. The company has also employed tactics that will help it in delivering and communicating the desired position to the targeted customers in the different

Social Problem Research Paper Example | Topics and Well Written Essays - 2000 words

Social Problem - Research Paper Example This essay is a critical evaluation of crime as a social problem in the society a well as the measures that can be put into place to ensure that the vice is contained for the welfare and the security of citizens in the world. The rate of crime has risen significantly in the society. To some extent, this can be attributed to the invention of lethal weapons such as guns and ammunition especially during the world wars whereby the various super powers were battling over military superiority (Mednick, 2001). This saw the invention of weapons of mass destruction such as nuclear bombs, assault rifles, and grenades as well as other small arms such as pistols and bayonets. Whereas the initial intention of these discoveries was for the protection of the nation’s sovereignty through military empowerment, the end result was that the equipment found their way into the civilian hands either accidentally or through illegal means. For example, it is approximated that 190,000 weapons issued to Iraq forces in the year 2007 can not be accounted for by the US department of defense (Dunbar, 2006). Probably, the arms found their way into the wrong hands of illegal forces who pose a great risk to the security of civilia ns as well as government forces that are out to maintain law and order. People commit crimes due to a variety of reasons. These reasons are for example peer pressure (Mednick, 2001). This refers to the influence that people may have on the conduct of their friends who could be of the same age group as they are or even older who may decide to follow the habits of others without questioning the moral aspect of what they intend to do as long as it satisfies their worldly fantasies. Such groups introduces their friends to crimes such as drug trafficking which is a well paying but risky vice bearing in mind of the consequences that one would face once he is arrested.